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We Create Effortless Fashion Essentials
to Empower Confidence in Individuality.

lo-05-06-at-8.05.38-PM-(1)
lo-05-06-at-8.05.38-PM-(1)

Our Brand Story

We Create Effortless Fashion Beauty Essentials to Empower Confidence in Individuality.

Effortless Essentials, Empowering Confidence A name that stems from humble beginnings and also embodies one of our design ethos – “Effortless with a twist, Essential with a hint” The inconspicuous J in the name epitomises our 3 brand pillars.

— JOIMA SKIN BEAUTY

we believe we can create a better world by empowering individuality through the art of fashion beauty.

Quintessential Beauty

With the introduction of JOIMA in Summer 2025, we also revisited our packaging materials and sources to bring better things to our community that are beyond just our products

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